Insights &
Thought
Leadership
Expert perspectives on healthcare media,
point-of-care innovation, and the evolving
future of patient engagement.
Insider Perspectives
Direct from Flora Health's leadership team since the series launched in 2025 — our CXO, CPO, CEO, CTO, and Chief Growth Officer on where healthcare is heading.
2025 Launch
01
Insider Perspectives — No. 01 of the 2025 Series
The Next Frontier: Precision Pharma Engagement
As Chief Experience Officer, Jolean has seen firsthand how data, technology, and real-world workflows shape the experience for clinicians and patients. Here, she makes the case for patient portal messaging as one of the most promising channels for compliant, trusted, ROI-driven pharma engagement.
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02
Insider Perspectives — No. 02 of the 2025 Series
The Next Frontier of EHR: Turning Workflows into Intelligence at the Point of Care
As Chief Product Officer, Shannon leads Flora Health's product ecosystem across EHR media, data intelligence, and workflow automation. Point of care is becoming the new front line of intelligence — the shift is from gathering more data to activating the data already at hand.
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01
Insider Perspectives — No. 01 of 2026
Connected by Design: How Flora Health and Its Partners Are Transforming Point-of-Care for Pharma Brands
Flora Health collaborates across the healthcare ecosystem, integrating partners directly into health system environments so everyone can operate with greater clarity, precision, and access at the point of care.
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02
Insider Perspectives — No. 02 of 2026
Why EHR Media Cannot Be Measured Like the Web: A CTO's Perspective on the Shift Upstream
Following our January Insider Perspectives on collaboration and shared ecosystem value, our Chief Technology Officer explores why EHR measurement is fundamentally different from measuring other forms of digital advertising.
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03
Insider Perspectives — No. 03 of 2026
Access Infrastructure Embedded in Care
Our Chief Growth Officer explores how patient support access is evolving, moving closer to the point of care to reduce friction and accelerate therapy initiation more effectively.
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Company Update
Flora Health Recap: Asembia 2026 — Insights from Flora Health's Leaders
Asembia's AXS Summit reinforced that patient access is rapidly evolving from a downstream support service into embedded infrastructure within care delivery — access moving upstream, AI becoming practical, and health systems becoming strategic access stakeholders.
View on LinkedInFounder Reflection
"Viva Flora" — A Founder Reflection
What began as a sign-off before a Las Vegas conference became a rallying phrase inside the company — a reminder that Flora was built by people willing to take risks, move fast, and bet on each other. CEO Angelo Joseph Campano on how "Viva Flora" became a culture marker.
View on LinkedInLatest From LinkedIn
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