Executive Perspectives
Flora Health
Insider
Perspectives
Perspectives from Flora Health leaders on patient access, electronic health record strategy, healthcare technology, point-of-care innovation, partnerships, and organizational leadership.
Latest perspectives
Each perspective translates operational and technical complexity into practical guidance for healthcare, pharmaceutical, and technology leaders.
Jeff Brokaw
Executive Director of Alliances & Growth
Building the Partner Ecosystem for Point-of-Care Engagement
How a connected partner ecosystem extends point-of-care engagement beyond what any single company can build alone.
Shanna Milford
Chief People & Culture Officer
Culture as Infrastructure: Supporting the Team That Supports Healthcare
Why the culture supporting Flora Health's own team is as foundational to its mission as any technology it builds.
Karina Castagna
Chief Growth Officer & GM, Market Access
Access Infrastructure Embedded in Care
Why closing the gap between prescribing and therapy start requires access support built into clinical workflows, not layered on top of them.
Angelo Campano
CEO
Connected by Design
How Flora Health and its partners are building point-of-care integration as infrastructure, not a one-off campaign.
Sai Siramdas
Chief Technology Officer
Why EHR Media Cannot Be Measured Like the Web
Why applying web-analytics thinking to EHR-based engagement misreads how, and when, it actually reaches providers.
Shannon Pfeffer
Chief Product Officer
The Next Frontier of EHR Workflow Intelligence
What it takes to turn EHR workflow data into signal that actually improves point-of-care engagement.
Jolean Sheffield
Chief Operating Officer
The Next Frontier: Precision Pharma Engagement
Why precision engagement for pharma brands depends on operational execution as much as targeting.
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Company News
Newsroom
Press releases, company announcements, partnerships, and milestones from Flora Health.
Official company news distributed through recognized wire services and media partners.
Why Moving Patient Access Closer to the Point of Care Improves Speed to Therapy
Flora Health's Karina Castagna makes the case for embedding patient-access support directly into EHR workflows at the point of prescribing, reducing manual steps and helping patients start therapy faster.
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