In this bylined piece for Pharmaceutical Commerce, Flora Health's Karina Castagna argues that many barriers to therapy — prior authorization, benefit uncertainty, affordability questions — emerge only after a prescription is written. She outlines a four-step framework for bringing access support closer to the point of prescribing: understanding how health systems and EHR workflows operate, identifying where support adds value before prescribing, connecting post-prescription steps to speed-to-therapy workflows, and using data to refine the model over time.

Read the full piece at Pharmaceutical Commerce.